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It's been said that corporate responsibility isn't so much
about how a company spends its money, but how a company makes
its money. At RBC, we believe that our first duty is to operate
with integrity for our clients, earning their trust in every
transaction, in every part of our business.
| Priorities |
2008 Performance Highlights |
Develop and provide
products responsibly
See Product Responsibility |
Added more green banking
options
Expanded socially responsible investment options by acquiring
PH&N and Access Capital Strategies LLC |
Protect, educate and listen to consumers
See Consumer Protection |
Enhanced customer and employee awareness
of privacy and information security
Enhanced capacity for giving advice in order to meet clients’
banking, insurance and financial needs |
Provide access to basic
banking
See Access to Banking and Insurance |
Expanded line-up of
banking products and services designed for newcomers to
Canada. See Special Groups.
Expanded branch and ATM network
in Canada, the United States and the Caribbean
Launched a telephone service that can assist clients in
more than 150 languages |
Vital Statistics
| |
2008 |
2007 |
2006 |
| Countries we operate
in |
50 |
38 |
36 |
| Clients (approximate) |
17
million
|
15
million
|
14
million
|
| Bank branches (Canada) |
1,174 |
1,146 |
1,117 |
| ATMs (Canada) |
4,149 |
3,946 |
3,847 |
| Bank branches (United
States) |
439 |
350 |
282 |
| ATMs (United States) |
503 |
395 |
314 |
| Bank branches (Caribbean) |
127 |
45 |
44 |
| ATMs (Caribbean) |
312 |
78 |
71 |
| Bank branches (China) |
1 |
1 |
1 |
Issues
- Access to credit: The world's economic challenges
are a concern to our clients. In Canada, we are fortunate
to have one of the soundest banking systems in the world,
and have had significantly fewer losses than those experienced
by other countries. However, the Canadian economy is vulnerable
to world events, and so RBC is working closely with the
Canadian federal government to find ways to improve liquidity
in the financial markets. RBC's financial strength, sound
risk management policies and diversified business mix enabled
us to withstand many of the market shocks and pressures
of 2008. In spite of the challenges of 2008, RBC did not
change our lending policies and practices. We are open for
business. Our job is to help clients create confidence in
the future through good advice and access to financing,
and we have thousands of committed people in our branches
and call centres across North America and the Caribbean
to help.
- Access to banking: In Canada, federal regulations
are in place to ensure that people are able to obtain a
basic bank account. RBC respects these regulations and we
go further by facilitating access to banking through specialized
programs, products, services and locations for traditionally
underserved groups.
- Information security: The dramatic rise in clients'
use of online, telephone and ATM banking over the past few
years is associated with increased risk of fraud and security
breaches that are outside our control. We mitigate that
risk with stringent practices, education and online guarantees
that protect our customers.
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