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Approach

 

We believe our first duty is to operate with integrity at all times so we can ensure the present and future well-being of our stakeholders. We strive to have a positive economic, environmental and social impact, providing responsible leadership in the marketplace, the workplace and in the communities where we live and work. This section gives an overview of how we view corporate responsibility at RBC. It contains information about:

Vision

RBC's vision is "always earning the right to be our clients' first choice." In order to accomplish this, we are committed to doing better for our clients, our investors, our employees and our communities, through a focused approach to corporate responsibility, called the RBC Blueprint for Doing BetterTM.

Values

At RBC, our whole company, including every employee, is responsible for behaving responsibly, which is built right into our Code of Conduct, which reads:

"It is our duty as a corporate citizen to add value to society while earning a profit for our shareholders. RBC companies take responsibility for the effects of their actions, both social and economic."

Our five core values address the behaviours that make a company sustainable, and they are part of every RBC employee's training and compensation:

  • Excellent service to clients and each other
  • Working together to succeed
  • Personal responsibility for high performance
  • Diversity for growth and innovation
  • Trust through integrity in everything we do
Strategy

Our strategic goals are:

  • In Canada, to be the undisputed leader in financial services;

  • In the U.S., to be a leading provider of capital markets, wealth management and banking services by building on and leveraging our considerable capabilities;

  • Outside North America, to be a premier provider of select capital markets, wealth management and banking services in markets of choice.

 

  Publications
 
  Corporate Responsibility Report
  Public Accountability Statement (PAS)
  CR101 for Students
  RBC Letter
  more >>
 


In the News
  RBC sponsors 2010 Imagine H20 Innovation Challenge (10.09.01)
  RBC donates $100,000 to assist Pakistan flood victims (10.08.23)
  RBC announces final wave of 2010 RBC Blue Water Project Leadership Grant recipients (10.07.29)
  More >>


Related Links
  Code of Conduct (pdf)
  Governance

03/26/2010 13:02:11