We believe our first duty is to operate with integrity at
all times so we can ensure the present and future well-being
of our stakeholders. We strive to have a positive economic,
environmental and social impact, providing responsible leadership
in the marketplace, the workplace and in the communities where
we live and work. This section gives an overview of how we
view corporate responsibility at RBC. It contains information
about:
Vision
RBC's vision is "always earning the right to be our
clients' first choice." In order to accomplish this,
we are committed to doing better for our clients, our investors,
our employees and our communities, through a focused approach
to corporate responsibility, called the RBC Blueprint for
Doing BetterTM.
Values
At RBC, our whole company, including every employee, is responsible
for behaving responsibly, which is built right into our Code
of Conduct, which reads:
"It is our duty as a corporate citizen to add value
to society while earning a profit for our shareholders. RBC
companies take responsibility for the effects of their actions,
both social and economic."
Our five core values address the behaviours that make a company
sustainable, and they are part of every RBC employee's training
and compensation:
- Excellent service to clients and each other
- Working together to succeed
- Personal responsibility for high performance
- Diversity for growth and innovation
- Trust through integrity in everything we do
Strategy
Our strategic goals are:
- In Canada, to be the undisputed leader in financial services;
- In the U.S., to be a leading provider of capital markets,
wealth management and banking services by building on and
leveraging our considerable capabilities;
- Outside North America, to be a premier provider of select
capital markets, wealth management and banking services
in markets of choice.
